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Webinars

EyeSee x Google: Pushing the boundaries of in-context online research: Boosting fixtures impact using virtual environments

A year into the COVID-19 crisis, understanding fixtures impact in real stores is as relevant as ever, especially in countries like France where store experience remains key in the path of purchase. However, research in stores has been significantly...

Catalogue: Webinars 2021
Authors: Tiphaine Goisbeault, Vania Halilhodzic, Joris De Bruyne, Jean-François Sonder, Sanja Copic
Company: EyeSee
March 4, 2021
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Citation

Goisbeault, Halilhodzic, De Bruyne, Sonder and Copic (2021a, March 04). EyeSee x Google: Pushing the boundaries of in-context online research: Boosting fixtures impact using virtual environments. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/eyesee-x-google-pushing-the-boundaries-of-in-context-online-research-boosting-fixtures-impact-using-virtual-environments


Research papers

Media in life survey

With the fast growth of digital media usage and the fragmentation of media audiences, it is increasingly essential to French media and advertisers to return to an overall consumer-oriented approach.The annual Media In Life survey launched by...

Catalogue: WM3 2007
Authors: Tiphaine Goisbeault, Isabelle Le Roy, Arnaud de Saint Roman
Companies: Mediametrie, Havas Group
June 3, 2007
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Citation

Goisbeault, Le Roy and de Saint Roman (2007a, June 03). Media in life survey. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/media-in-life-survey